Hi and welcome back! Last week we were assigned a music marketing project. We were a assigned a genre of music with three music options and we have to create a brand, campaign, and music video for a brand new artist. We were given an option to choose between three different songs which we then had to forget about the original artist and create a new person for our artist who is considered the artist of this song.
For our groups music marketing project we were assigned Country as our genre of music. We decided to start off by creating a case study about country music in general by doing research on today's top country artist. It was very difficult for my group to find two country artist from the same recording label that have recently released music so that we can have accurate and up to date data. Once we had found the two record labels Universal Music Group Nashville and Warner Records Nashville we were able to start our research. We choose to split up and research different artist so that we were able to get more done in a les amount of time. This is what our note chart looks like:
After we were done with our research we started to brainstorm some ideas for our artist based on what we had learned from our case study. We created what target audience they aimed for, what was our brand going to be, what persona was our artist going to take? We started a word document that held all of our ideas until we eventually decided on one. We put all of our information onto this word document that we are then transferring into an engaging canva presentation that will then become our proposal. The hardest part of our research was deciding on what persona and personality our artist was going to have. After coming up with a bunch of ideas we were finally able to decide on one. This is what our word document of our ideas looks like:
Next, we began working on how we were going to market our artist. We created a marketing campaign outline on a word document. The outline served as a timeline of when we were going to put out certain things. We have a pre-launch which is three months before the single is released. The pre-launch includes youtube videos, podcast appearances, website launch, hashtags, merch, and creating accounts on different social media platforms. Also in our outline, we have included how we were going to distribute our artists music. The hardest part about our marketing campaign was figuring out what platforms would be best to use to market our artist to their target audience, but once we figured that out everything was smooth sailing. Here is what our outline looks like: